
FEATURE
House Under Magic
Location
Brooklyn, NY
Type
Interview
Contact
House Under Magic (@houseundermagic) brings a music industry approach to custom speaker design, where the team treats each project like a recording session focused on creative problem-solving and collaboration. Founded by Danny Keith Taylor with his background in production and live engineering, the studio has built a practice around completely custom, one-off projects. If you’ve stepped out in NYC’s cultural scene, you’ve likely already heard their work at listening bars like Eavesdrop and Hear & There, or installations for SweetGreen, Airbnb, and MadHappy across both coasts.
What sets the studio apart is their philosophy that speakers are tools first, designed for practical application rather than hi-fi worship. The team approaches each client by digging beyond “nice speakers” to understand emotional motivations and whether projects need statement pieces or seamless integration. Danny describes the practice as “more of a personal tailor than a fashion designer,” where nothing is built more than once and every project involves extensive prototyping, material sourcing, and experimentation.
Eavesdrop demonstrates their philosophy beautifully, where acoustic treatment becomes architectural feature rather than afterthought. The team designed corner bass traps as intimate booths, transformed diffusion into mirrored walls, and integrated absorption panels into cork surfaces and illuminated ceiling elements. Custom-painted Danley speakers blend into the aesthetic while the open booth layout creates collaborative energy between selectors and listeners. The result feels like an audiophile living room that balances Japanese jazz kissa inspiration with New York’s social energy, proving that great sound design considers every detail from soil to bloom.

What’s the story of how you first started designing sound systems?
Working in recording studios and live production, my focus in sound was always within the metrics of practical application and performance. I’ve never been a hi fi acolyte – not because I don’t respect the culture – but really because I’ve always approached speakers as tools. I think that’s gravitated me towards practicality and simplicity when approaching design – function will always follow form.
But I’ve come to realize that many people listen with their eyes more than their ears and that to get them to “stop and listen” you have to create a visual focal point to engage that interest beyond fidelity.

How has your background in the music industry as a producer played a role in your approach to designing speakers today?
As a producer, you are always trying to get the most from an artist within a session – your role is to capture sparks and stoke fires. You are there to streamline the process, smoothe complex roadblocks into simple navigable solutions. You’re a problem solver, a troubleshooter, an innovator without ego. I try to approach speaker / audio design with clients in the same way … bringing the conversation beyond simply wanting “nice speakers” and more of continuing the conversation into the emotional motivations behind that ask.
Are the speakers intended as a statement piece or a seamless blend with an existing interior etc. You also have to be aware of and respect aesthetic borders. If you excel as a jazz producer but someone wants you to produce an industrial record, there is the danger of that being a hindrance towards fluid creation – UNLESS both you and the artist open to the unique form that might come from that collaboration.

What sets your sound systems and design practice apart from what’s already out there?
All my work is unique to each client and project. When nothing is built more than once, it means a lot of prototyping / material sourcing / experimentation. I take pride (and try to emphasize to my clients) that each speaker is one of a kind.
It’s tempting (and probably smarter financially) to subscribe to replication of what “works” and deliver on quantity but I enjoy the process of unique sculpture. I think of myself as more of a personal tailor than a fashion designer.

Can you walk us through the design process for Eavesdrop, and what kind of experience do you want to create for visitors?
I start off looking at physical constraints … available space, pre existing layout, what can be moved / what can’t. That pathfinds my “box”. Then I consider what’s ideally in that volume – what type of people, what type of atmosphere, how do those people move and interact via social / commerce / behavior.
It’s important to create intrigue, depth and warmth via lighting and material tonality. It’s easy to keep yourself zoomed out from a design – but when people are in space, their experiences become relatively micro from a single perspective, giving attention to what their hands will feel, what their eyes will see and what their ears will hear from their intimate station. In Eavesdrop, I wanted people to be drawn through the space, encouraging exploration while remaining cohesive. I didn’t want boundaries – between the sound system, the DJ, the room via booths etc. It was a priority to make it feel as if the space and the people flowed together.

Eavesdrop was a stunning build to us for the seamless integration of the sound system and treatment into the space itself, while still retaining the feel of a bar. What aspects go into building out a full listening experience that the average person may not be aware of?
I think listening bars are a very hard concept to nail with authority – and in full transparency I had no intent of trying to create one with Eavesdrop. My motivation was less trying to create a temple for listening and more a place of celebration of it.
Speakers are always going to be the hood ornament by which most people judge quality. The better the speaker – the better the sound. But sound is just air being moved and once it leaves the beautiful speaker, it enters an ugly room at the mercy of acoustic dragons. Designing the room to tame them, via acoustic treatment and layout is really uncelebrated. It’s a pretty common audiophile creed of paying attention to every step of the audio chain to assure quality – using the best source, the best cables, the highest class amps, the most full range speakers … but the end component is the room and the end source are the ears within it.

Why do you think we’re seeing this renewed interest in high-fidelity audio? How do you see this scene changing in the next few years?
My thought is that people are getting bored with impersonal nature of mass marketed design. People want to express identity through the things they own, they want to cultivate passion and attention within the physical in a world that has increasingly become immaterial via our online living. They want to get their hands dirty beyond “adding to cart”. A whole generation has been raised within the era of the emphasis of design being to allow your audio system to fit in your pocket – there is a nostalgia for a time where we had to be physically present to engage in experience.
Fundamentally, a chair is just an object on which to sit. It can be designed for convenience and budget – but to give a chair a radiation of invitation, a sense of uniqueness, comfort in a form that enhances in a personal space – that is what a lot of people are looking for.
As much as I think people gravitate towards the physicality of objects, in this case audio, culturally we tend to reject inconvenience long term. We want what technology allows but are resistant to what it takes away. I see people being less enthusiastic or interested in the esoteric qualities of “deep hi fi” – cable quality, amp selection, speaker positioning – and more pursuing the marriage of presentational speakers with the convenience of self powered, integrated sources such as digital / streaming, room correction etc. Most want a beautiful and comfortable chair, but many don’t want to spend months learning how to sit in it.

After completing 20+ projects, what are some of your biggest learnings as a designer and as a business owner? How has House Under Magic changed over time?
Always stay challenged. As soon as you start to feel comfortable and the process seems easy, it is time to push on the membrane of another boundary of your ability. Fear can be used as fuel in creation..
Working with clients is a partnership and finding “your people” that understand your work as much as you understand their motivation in hiring you is just as important as how much money is changing hands. Don’t allow yourself to become a low bid copy machine – clients send you pictures of other people’s work or classic designs because they have no idea what is possible … use their examples as inspiration but not imitation.

Guest Questions from Booker Mitchell of Bridge Street Sound:
What system are you running at home?
Definitely nothing with much street cred! Out of nostalgia, I have the same Pioneer SA-7800 that I grew up with from my father’s stereo and a pair of Bose 901’s in the corners. At the studio I have Barefoot MM26, OG Yamaha NS10’s (with a tissue over the tweeter) and Auratones for referencing. I recently picked up a pair of Yamaha NS-690, which I always have thought of as a bit of a dark horse – will probably do some refurbishment on them and park at home.

How have you adapted/refined your approach towards speaker design as the demand for sound in NYC has evolved?
Keeping confidence in my work while stepping out of the ego of it. I am not trying to chase the abstract and adversarial goal of “building the world’s best speaker” – but to make my best in the moment, do the best that I can for the client.
With the market being currently so (relatively) hot – it’s tempting to say yes to every project with a large budget, even if it’s not in the style of what I do. I’ve had to develop self confidence in my own process and design language – the people that want to work with me for those qualities are who I try to cultivate strong relationships with.
As your operation has grown, what steps of your process have you been happy to outsource, and what steps have you committed your focus to? In different words, what do you enjoy most and least about building and designing and how has the structure of your business reflected that?
It can be masochistic at times but I try to do everything in house. Fabrication, assembly, finishing, electronics. A master of none but a master of myself. I like the process of growth and learning, even if by failure – it gives you a holistic perspective of how to finish the puzzle.
I enjoy creation via the unknown sculpture – turning a pile of wood and metal, like a block of raw marble, into an evocative form. I enjoy less the navigation of the design business based around x quantity for x price with quality / originality being of the least importance.
